This document explains about the Page Peel ads which open automatically on page load behind the page content and close after [X] seconds.

Ad Behaviour

The Page Peel ad opens automatically on page load and closes after few seconds. It starts where the page uncoils and reveals the advertiser’s message in a large format that is beneath the web page. Users can click on the ad to see more.

Specifications

  • File Type: Flash/ Image/ 3rd Party Tags (Only Iframe accepted)
  • Max File Size: 4 MB
  • Browser Compatibility: Page Peel is compatible with all browsers except IE 6
  • Behaviour: The Page Peel opens automatically on page load and closes automatically after [X] seconds.

Steps to set up Page Peel

  1. Go to Create Ad tab and click on the Rich Media Ads sub tab.
  2. Under the Rich Media Ad Types section select Custom Rich Media Ads.
  3. Select any 1×1 ad dimensions available in the drop down.
  4. Next, go the Primary Ad section and click on Generate Custom Ad.
  5. A new pop-up window will appear, Select Ad Format as Page Peel in it.
  6. Create the Page Peel ad using either One File or Two Files option.
  7. If you select One File, you will have to implement the following functions in the flash file:
    • Add File: Upload the desired flash file
    • Collapsed Ad Dimension: Enter dimensions for collapsed ad
    • Expanded Ad Dimension: Enter dimensions for expanded ad
    • Clickthrough URL: Enter the landing page URL
  8. If you select Two Files (recommended), the flash files can be uploaded without implementing any functions. ZEDO automatically inserts the required functions for you to run the ad.
    • Base Ad Unit
      • Ad Dimension: Select the ad dimensions.
      • Upload Creative : Upload the file with smaller dimension (Flash/ Image/ 3rd Party Tags)
      • Properties: Select the peel effect from Left to Right / Right to Left
    • Expanded Unit
      • Ad Dimension: Select the ad dimensions
      • Upload Creative: Upload file with larger dimension (Flash/ Image/ 3rd Party Tags)
      • Properties: As per your requirement
      • Peel Color: Select the desired color.
      • Precache File: If checked, it will run the ad smoothly without flickering effect.
      • Clickthrough URL: Enter the landing page URL
  9. Click on the Create & Upload file button, this will automatically add the .js file and the required supporting files on the create ad page.
  10. Test the ad and then click on the Submit button.

Functions to be implement in flash file

  • To expand the ad from the base file to the larger dimension file:
    getURL('javascript:zzPeelOpen()', '');
  • To collapse the ad from the larger dimension file to the base file:
    getURL('javascript:zzPeelClose()', '');
  • To make the ad clickable:
    on (release) {
    if (clickTAG.substr(0, 4) == 'http') {
    getURL(clickTAG, '_blank');
    }
    }

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