When you are setting up targeting for an ad, you can create key-value statements by applying logical operators and Boolean logic (AND/OR).

If you are targeting multiple key-values, all AND statements will be processed before any OR statements.
Campaigns >> Create Ad >> Targeting section >> Custom tab
  • Select a Key from the dropdown
  • Select a logical operator from the dropdown
  • Enter Value(s)
    • To select an existing Value, type the Value Name or Display Name in the Value field. Available matching active Values will be suggested as you type.
    • To add a new Value, type in the Value field and hit Enter
  • To add a second Key (or more), click the + button.
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