Value Types
- Alphanumeric
- Value names can be up to 40 characters long, and cannot include the following characters: $ & + , / : ; =? @ ” < > # % { } | ~ ^ [ ] `
- Value names are not case sensitive
- Numeric
- Date
Each Value Type can be used with certain logical operators
|
Logical operator |
Ad served if |
Available for value type |
Multiple values allowed |
| Equal | Value passed exactly matches value in tag | All | Yes |
| Not equal | Value passed does not match value in tag | All | Yes |
| Contains | Value is part of the value passed | Alphanumeric | Yes |
| Does not contain | Value is not found | Alphanumeric | Yes |
| Begins with | Value passed begins with value in tag | Alphanumeric | Yes |
| Ends with | Value passed ends with value in tag | Alphanumeric | Yes |
| Does not begin with | Value passed does not begin with value in tag | Alphanumeric | Yes |
| Does not end with | Value passed does not end with value in tag | Alphanumeric | Yes |
| Less than | Value passed is less than value in tag | Numeric | No |
| Greater than | Value passed is greater than value in tag | Numeric | No |
| Less than or equal to | Value passed is less than or equal to value in tag | Numeric | No |
| Greater than or equal to | Value passed is greater than or equal to value in tag | Numeric | No |
| Before | Value passed is date before value date | Date | No |
| After | Value passed is date after value date | Date | No |