Value Types

  • Alphanumeric
    • Value names can be up to 40 characters long, and cannot include the following characters: $ & + , / : ; =? @ ” < > # % { } | ~ ^ [ ] `
    • Value names are not case sensitive
  • Numeric
  • Date

Each Value Type can be used with certain logical operators

Logical operator

Ad served if

Available for value type

Multiple values allowed

Equal  Value passed exactly matches value in tag All Yes
Not equal  Value passed does not match value in tag All Yes
Contains  Value is part of the value passed Alphanumeric Yes
Does not contain  Value is not found Alphanumeric Yes
Begins with  Value passed begins with value in tag Alphanumeric Yes
Ends with  Value passed ends with value in tag Alphanumeric Yes
Does not begin with  Value passed does not begin with value in tag Alphanumeric Yes
Does not end with  Value passed does not end with value in tag Alphanumeric Yes
Less than  Value passed is less than value in tag Numeric No
Greater than  Value passed is greater than value in tag Numeric No
Less than or equal to  Value passed is less than or equal to value in tag Numeric No
Greater than or equal to Value passed is greater than or equal to value in tag Numeric No
Before  Value passed is date before value date Date No
After  Value passed is date after value date Date No

 

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