This document explains about the different VAST event trackers and the actions they trigger to enhance the value of video ads. The VAST event trackers enable you to conveniently track time-based events for all the VAST ads without any workaround using impression trackers. They help in streaming video ads, produce detailed VAST event reports and improve campaign performance.

About VAST Events

  • These events are available for all VAST ads.
  • The event logs are available in VAST events report.
    Note: When two events are fired simultaneously, both get recorded.
  • Users can view the VAST event reports data with the logins given to them.
  • The new events data is available in VAST Event Reports>> VAST Event Metrics.
  • You can also define a 3rd Party research vendor tag to track specific VAST events.
  • The event logs are available in VAST events report.

Setting up VAST Events

  1. After clicking on the Create Ad tab, click the VAST Compatible sub tab.
  2. Choose the Ad Dimensions of your choice and whether you want to serve the creative as:
    • InLine Ad (Pre/Post/Mid-roll)
    • Overlay
    • Wrapper Ad
  3. Under Track Events, you will see the Events box on the left and Track Events box on the right.
  4. Select from the different events displayed in the Events box and then click on the Add button.
    The table below gives you information about the different events and the action they trigger.
  5. The Ad Request event is not present in the Events list as it’s activated by default.
    (To know more about Ad Request click here)
  6. Selected events automatically appear in the Track Events box on the right.
  7. You can remove events from Track Events box by selecting the event and clicking on the Remove button.
    Note: You can click on the Select All option to either add or remove all events.
Events Triggers
Creative View Fires when first few video frames are loaded
Start Starts when the ad video starts to play
Midpoint 50% of playtime
First Quartile 25% of playtime
Third Quartile 75% of playtime
Complete Video is complete
Mute When user clicks to stop sound
Unmute When user clicks to hear sound
Pause User pauses the video momentarily
Rewind User rewinds the video frames for viewing
Resume User clicks on the resume button to play video
Full Screen User clicks on the icon to watch video in full screen mode
Expand User clicks on expand (Only for Non-Linear / Overlay ads)
Collapse User clicks on collapse (Only for Non-Linear / Overlay ads)
Accept Invitation Sent by ad unit when it meets requirements of the same names as set in Digital Video In-Stream Ad Metrics Definitions
Close Closes the video player
Skip User skips using the skip control
Progress 5s 5 seconds of the video is seen
Progress 10s 10 seconds of the video is seen
Progress 15s 15 seconds of the video is seen
Progress 20s 20 seconds of the video is seen
Progress 25s 25 seconds of the video is seen
Progress 30s 30 seconds of the video is seen
Progress 35s 35 seconds of the video is seen
Progress 40s 40 seconds of the video is seen
Progress 45s 45 seconds of the video is seen
Progress 60s 60 seconds of the video is seen

 

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