ZEDO supports following custom parameters in the VAST Tag. Values to these should be dynamically substituted using a 3rd ad-server macro or by some other means available. If you need to pass on the substituted values further to other tag based partners, then respective macro should be used in the 3rd party tag while it is setup in ZEDO.

(See this article to know about ZEDO supported macros)

App Data

ap={JSON Object with allowed keys as described below}

JSON object has to be encoded.

Key Description
id Application package ID
bundle Application package name
name App name
domain Domain of the app (e.g. “mygame.foo.com”)
storeUrl App store URL for the app. This value should be encoded.
categories Categories for the App  (comma separated and encoded if more than one)
 sectionCat IAB Categories for current section (comma separated and encoded if more than one)
 pageCat IAB Categories for current page (comma separated and encoded if more than one)
version Application version
privacyPolicy Indicates if the app have a privacy policy.
paid Indicates if the app is paid or free
keywords Comma separated and encoded list of keywords

Device Data

dv={JSON Object with allowed keys as described below}

JSON object has to be encoded.

Key Description
deviceType Type of device. example: 4 for phone ,5 for tablet, 1 for Mobile/Tablet, 3 for connected TV etc. If hard-coded, this should be one of the device type value defined in IAB open RTB specification.
osName Device operating system
osVersion Device operating system version
manufacture Device manufacturer (e.g. “Apple”)
model Device model (e.g. iPhone)
height Height of the screen in pixels
width Width of the screen in pixels
mcc Mobile country code
connectionType Connection type (e.g. 2 for wifi, 6 for cellular Network -4g etc).  If hard-coded, this should be one of the connection type value defined in IAB open RTB specification.
deviceId ID sanctioned for advertiser use.
ppi Screen size as pixels per inch
pxRatio Ratio of physical pixels to device independent pixels
jsSupportedValue Support for JS on the device
limitedTracking Limit Ad tracking
latitude Latitude value
longitude Longitude value
mnc Mobile network code

General Parameters

Parameter Description
ru Referrer URL in encoded form
pu Page URL in encoded form
pw Player width
ph Player height
l Third Party Click Tracker in encoded form
it Third Party Impression Tracker in encoded form
p Custom Param in encoded form
mp Comma separated custom values in encoded form
ct Custom Targeting. To know about refer to this link
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