Cookies set for different types of targeting have different lifetimes.
|Frequency Cap||Can vary from 1 hour to 30 days (depending on customer settings)|
|Geographic Targeting||1 day|
|Demographic Targeting||365 days|
|Activity/ Behavioral Targeting||Default is 365 days (User can set cookie from 1- 99 days.)|
|Action/ Conversion Tracking||30 days after the cookie is set in the user’s browser *|
|User ID||365 days|
|Flash Detection||365 days|
* ZEDO records actions for active cookies regardless of Campaign status. You may see actions recorded for up to 29 days after a campaign has expired.