Cookies set for different types of targeting have different lifetimes.

Cookie Type


Frequency Cap Can vary from 1 hour to 30 days (depending on customer settings)
Geographic Targeting 1 day
Demographic Targeting 365 days
Activity/ Behavioral Targeting Default is 365 days (User can set cookie from 1- 99 days.)
Action/ Conversion Tracking 30 days after the cookie is set in the user’s browser *
User ID 365 days
Flash Detection 365 days

* ZEDO records actions for active cookies regardless of Campaign status. You may see actions recorded for up to 29 days after a campaign has expired.

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