Cookies set for different types of targeting have different lifetimes.
|
Cookie Type |
Lifetime |
| Frequency Cap | Can vary from 1 hour to 30 days (depending on customer settings) |
| Geographic Targeting | 1 day |
| Demographic Targeting | 365 days |
| Activity/ Behavioral Targeting | Default is 365 days (User can set cookie from 1- 99 days.) |
| Action/ Conversion Tracking | 30 days after the cookie is set in the user’s browser * |
| User ID | 365 days |
| Flash Detection | 365 days |
* ZEDO records actions for active cookies regardless of Campaign status. You may see actions recorded for up to 29 days after a campaign has expired.